It is an extremely effective tool for creating short, meaningful and spectacular videos. These features are useful in many areas. In advertising, for instance, it is important to pass on the idea briefly and clearly, while keeping the audience interested.
A colourful video with a small amount of text and a bright idea will attract more attention than a static picture, text or audio recording. All animated images are the result of the work of motion graphics designers; due to their work, a static picture moves and comes alive. Motion graphics uses three valuable channels of information transfer: image, sound and text. When these are perfectly balanced they complement each other.
Areas of implementation of motion design
The demand for motion designers has recently increased since modern technologies appeared and the latest software made it possible to create motions design at home. In the nineties, it was quite difficult to create animation, but current hardware and software features allow to simplify the process of creation.