How to hire a UX designer?

User experience: what is UX design 

UX stands for User Experience; it is the kind of design that developers use when creating interfaces. The purpose of using UX design is to satisfy the customer and increase loyalty to the product through ease of interaction with users. 

What is UI/UX design? 

Nice websites and applications are made thoughtfully and designs include UI (User Interface) – the visual component of a web product, and UX (User Experience) – the logical component.  

These design features are used to provide access to all functions and create a user-friendly interface.  

To bring sales to business, it’s not just enough to have an expensive design, but a convenient design, allowing for the users to interact with the website or mobile application. A customer that does not understand how to use the service, won’t make a purchase.   

Get professional UX design for websites and applications  

Our company specializes in UX design based on a thorough study of user behaviour on various websites. We create products for people and focus on developing systems, that are understandable and adapted to the user. Comfortably arranged elements, the optimal fonts and colour palettes get chosen specifically for each project. The visually beautiful interface attracts clients and results in a satisfying experience and sales.  

Benefits of using UI/UX design 

  • The traffic to the resource is increasing. 
  • Sales are increasing. 
  • An attractive image of the company is formed. 
  • Users enjoy working with the company. 

Difference between UI and UX design?  

UX design serves for people to naturally move to the desired action as a result (purchase, call, filling out an application, etc.). The interface helps user navigation and allows to find the necessary information in a couple of clicks. UX makes the website or application design clearer and more convenient. To understand how UX differs from UI, assume the whole process of working on the design of a digital product. UI is one of the stages, just a tool that helps to visually formalize the ideas of a UX designer.  

Where UX and UI are used?  

Since the late 2000s, User Experience and User Interface became the main tools for working on the interfaces of websites, services, and mobile applications. It became clear that the basic characteristics of any digital product must be functional and convenient. Often these two are combined, and a UX specialist has UI design skills. For usability, both user experience and user interface are equally important. 

UX/UI design significantly affects behavioral factors — almost 95% of respondents do not trust websites with a bad, inconvenient, outdated design, and 40% will simply leave a resource that they did not like. 

UX designers job  

Customers come to the website for the product and stay for the user experience. Businesses consider customers’ needs and it’s not just about products, but about a convenient interface. Hiring a UX designer makes customer service “better”.  

A UX designer is a design engineer that studies user needs, analyzes available data, builds interface logic, tests samples on the target audience, and gives technical assignments to editors and UI designers. 

UX designers ensure that all business goals, customer requirements and user needs are met and the design increases the value of the product. Is it worth hiring a UX designer? Yes, but you still need to find “the one”. 

How to become a UX and UI designer 

Since the appearance of the UX/UI trend, the designer’s profession has become more complicated. Now it’s not enough to be able to draw layouts and combine colours. Usually, a team is engaged in the design of User Experience. Due to the task complexity, one person can not execute an entire project. 

To become a UX/UI designer, the person first needs to like to bring beauty and visualize ideas. Many specialists start with visualizations(UI design) and gradually broaden the spectrum of their activities to become UX designers.  

People get into UX design from different environments, however, understanding the logic of processes and the product or service is essential. The profession of UX designer can be obtained using one of the online courses. Due to the high demand for UX specialists, many online courses are available for learning. 

What  to pay attention to when looking for a UX designer 

It’s a good practice to hire a UX designer that knows how to convey information most effectively, regardless of the theme and language of a website or an application and be able to explain how it works. 

UX designers can give structured answers about the macro, then the middle level, and finally the details.  

UX specialists and amazing designers can always see the bigger picture. Pay attention to these details when you decide to hire UX designer.   

Tools and skills of a UX designer 

For the UX designer logic and vision are crucial “seeing through ” in visual design, the ability to look at the product from the point of the users and the ability to work with graphic programs are essential.  

Empathy and research experience are the key to a good result, whether it’s a mobile application, a complex website, a single landing page or a software interface. 

UX designer work aims and objectives  

The objective of the UX designer within the project is to build the most convenient route from point A to point B: functional, simple, user-friendly and transparent.   

The area of implementation of the User Experience designer is extensive: 

  • Studying the target audience, creating a ‘persona’ — a collective image of the user. To assume that product is made for people and studying clients’ needs comes first. 
  • Building a reasonable strategy. A UX designer should know the answer to the question and why it is necessary to do ‘ this or that way, at every stage of design. 
  • Modelling: website architecture, wireframe development of interaction scenarios, the idea for visualization.  
  • The concept and aesthetics of the product: visual design, copywriting, style, composition. At this level, the UI designer is assigned to the work. 
  • Analytics and A/B testing — launching several versions of a product at the same time to understand which one users liked the most. 

The UX designer thinks strategically and clearly and understands where to take a lead and what will happen as a result of the ‘this or that sequence of actions. 

How do UX designers start to create?  

  • Idea 

In the first stage of creating a UX design from scratch, many prefer simple paper and pencil. As the structure becomes more complex and logical and more elements are added, designers connect services for building smart maps, the most famous are XMind, FlowMapp, and Mind Mapping. 

  • Sketch 

To work on the concept, different graphic editors are used, the most popular application for UX / UI designers is Sketch (which works only on Mac). There is a Lunacy program that positions itself as a Sketch for Windows. 

UX Designer Functions 

Apart from conceptual means, UX designers do daily routines, that usually include:  

  • Exploring user experience: conduct tests, surveys, and interviews. 
  • Thinking over and structuring information. An understanding of how the product is working and creating of model based on the interaction with users is required.  
  • Creating a wireframe using Wireframing manually or using the software.  
  • Creating an initial product model and demonstration of the functionality. Models can be implemented in digital or physical format, the complexity can vary.  
  • Designing of a visual design. The goal of this stage is to focus on the product or technology and to draw everything that the user can come into contact with.  
  • The designer also pays attention to the UX copywriting and the content on a website. 

Where to look for UI/UX designers? 

A good question is how and where to find UX/UI designers at all? Let’s run through the options.  

  • Hire UX designers in agencies. The option is obvious, logical and hundred per cent safe. If you are ready to invest in the success of your product — well, that is, choose to pay for real pros for a first-class quality result – an agency that specializes in UI/UX design. Specialists working in such companies have seen it all and have plenty of experience (it’s guaranteed that they are not just newcomers and feel like fish in the sea’ when it comes to UX design. Order with ease due to the safety and professionalism in UX design guaranteed. Commonly, such agencies have a project manager assigned to each project, the person that deals with absolutely all issues related to your product – such as evaluating the scope of work, plans deadlines and budget. 
  • On the freelance market 

To find a suitable candidate, it is important to understand well the specifics of the future specialist’s work and his likely tasks. Freelance websites can be helpful when you don’t know how to hire a UX designer.  

Some examples and the most popular freelance websites are: Upwork, Fiverr, Toptal, Workingnotworking,Peopleperhour,Freelancer.com 

How do I find a UI/UX designer for my product when there are so many of them? 

For cases with a very limited budget and having plenty of spare time to solve micro-tasks, freelancing is quite a working option. Try freelance market (such as Upwork.com or Freelancer.com ) — to find a UI/UX designer that suit the needs of a company.  

Freelance markets are breaking the boundaries for finding a contractor: hire a designer from India? Easy! And it’s cool. There are, of course, disadvantages, to this method of finding a UI/UX designer. The major disadvantage is a lack of reliability. You don’t know exactly what service you are buying and no one guarantees that the designer will complete the task on time or that the designed interface suits the company’s needs. 

  • Via UI/UX community 

Another way of finding a UI/UX designer is through social networks? You just need to know where to look. Platforms such as Dribbble, Behance and Awwwards, where many portfolios to choose from are available. Important note: not all design concepts published on Dribbble are technically achievable, it’s recommended to hire a designer only after discussing his work in an interview with a person who understands development. 

  • By recommendation 

This option is great for those who have friends and close relationships in the world of startups and MVP development. Most likely, people related to the startup environment must know a couple of names of proven UI/UX designers. In the end, it is very possible to find a super UI/UX designer that will suit the company goals perfectly.  


What software and applications do UI/UX designers use in their work?  

Here are a few tools and programs mandatory for a good specialist:  
– Sketch 
– Figma 
– POP 
– UXpin  
– Zeppelin  
– Adobe XD 
– InVision Studio 
– Marvel  
– Origami  
– Proto.io 
– Google Analytics 
– Flowmapp 
– Bugsee  
– Hotjar 

Which skills to focus on when hiring a UX designer? 

Ask about the applicant’s workflow allowing you to understand whether the person worked in a team or individually. Focus on skills: whether a designer is focused exclusively on UX or may go beyond some user interface or product tasks. 
Difference between UI/IX Designer software   
Often one person can perform both UI and UX designer jobs, and on top of UX design, the interface designer is required to know graphic editors, and understand typography, composition, and colour compatibility. 
Working on UI design includes working with  
– Colour apps like
– ColorHexa, for modelling of a detailed palette 
– Paletton building colour schemes 
– Flat UI Color — selection of colours for Flat-style 
– Typography 
– Google Fonts is a free service for working with fonts;
– Typekit is an extensive font library, you need to buy a subscription; 
– Fontjoy is a tool for selecting and comparing matching fonts. 
– Icons 
– Icons8 — an ever-expanding icon library; 
– Free Icon Maker — drawing and editing icons online; 
– IconJar — custom icon library organizer; 
– Flaticon.com — a website of free and paid icon sets with the ability to create seamless patterns. 

Which UI designer skills is good for UX designer to learn?  

The User Interface designer ensures that the user quickly and effortlessly, understands the interface, whether it is a mobile app or an online store with thousands of items. It all depends on the UI designer’s vision, particularly the convenience for users to interact with a product designed according to all the rules of UX. 
The base for UX and UI design and interface is essential and includes: 
– Clear structure — the user understands how to operate a website or app; 
– Design of form — the screen is not overloaded with extra details; 
– Recognition of elements — the purpose of each button or icon is intuitive; 
– Responsiveness is an instant response of elements to the impact. — the clarity in what is happening now and which process is running; 
– Stability — all interface elements behave the same on different sections of the site or application; 
– Aesthetics — the visual perception of the product should be enjoyable; 

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